Attention SEOs and content agency owners, get your proven blueprint for…
Copy That HOOKS, COMPELS, and SELLS on ANY TOPIC
Finally, a step-by-step copy system that engages readers, attracts clicks, and converts buy-ready visitors to money in your pocket. All backed by real data from high-earning websites.
“More engagement and sales”
Kevin is a rare content writer who knows how to get conversions. After taking his course, our team knows how to create articles that hook and convert, so we spend less time on rewrites and get more engagement and sales.
Highly recommend this training to any SEO who wants engaging, high-converting content and less hassle. It’s one of the best SEO content courses out there. – Matt Diggity
Hey there, I’m Kevin Meng…
I’m the guy on the left and I’ll never forget the day the idea for this course was born. It was a year ago at the Chiang Mai SEO conference, one of the best SEO conferences in the world.
I was just a writer with a quirky style working in the SEO community (LeadSpring, Convertica, DreamGrow, etc.). Nothing special. But I wanted to learn more about affiliate SEO from the best minds in the business, and a bunch of my past clients were going. So I thought, “why not?”.
I fully expected to walk up to everyone, introduce myself, and get totally ignored.
Except THE EXACT OPPOSITE happened.
People started walking up to me…
“Hey, are you the writer so-and-so was talking about?”
“Man, how much do you charge per word?”
I had 0 clue what was going on. They had the wrong guy.
When I found out why people were coming to me, I was FLOORED:
MY ARTICLES WERE GETTING INSANE RESULTS FOR A CLIENT, AND HE WAS TELLING EVERYONE!
Hey there, I’m Kevin Meng…
I’m the guy on the left and I’ll never forget the day the idea for this course was born. It was a year ago at the Chiang Mai SEO conference, one of the best SEO conferences in the world.
I was just a writer with a quirky style working in the SEO community (LeadSpring, Convertica, DreamGrow, etc.). Nothing special. But I wanted to learn more about affiliate SEO from the best minds in the business, and a bunch of my past clients were going. So I thought, “why not?”.
I fully expected to walk up to everyone, introduce myself, and get totally ignored.
Except THE EXACT OPPOSITE happened.
People started walking up to me…
“Hey, are you the writer so-and-so was talking about?”
“Man, how much do you charge per word?”
I had 0 clue what was going on. They had the wrong guy.
When I found out why people were coming to me, I was FLOORED:
MY ARTICLES WERE GETTING INSANE RESULTS FOR A CLIENT, AND HE WAS TELLING EVERYONE!
Like triple-the-conversions-type results
Like $7,600-from-one-article-type commissions.
Like $500-PER-DAY-type commissions.
Like massive-orders-and-earnings-boners-type results. Take a look for yourself
A client site I took from 0 to $7,592 in commisions
After my article, a huge win for my client, a 60.27% conversion rate!
From a skinny amount of affiliate sales to a mountain of them
This client’s affiliate sales got a rocket boost
I kept telling everyone I met what was happening. After telling about 10 disinterested people, an agency owner said:
“Man, you really should make a course. I’ll pay you for it. I can never get my writers to write quality stuff, and I don’t have the time to train them myself.”
That’s when it hit me…
What if I mapped out my entire writing process – the same process that generated spikes in engagement, clicks, orders, and commissions – from start to finish, and recorded my finger-licking-good voice talking about it? That could 100x the value for my clients.
Instead of 1 great article, I’d reveal my PROCESS behind generating a great article so anyone could write hundreds or even thousands of them.
Web Copy Masterclass was born.
I went home and got straight to work…It took me 8 months and as you read this, my dream is now a reality.
50+ videos, dozens of real-life examples, a juicy case study, countless tips based on REAL RESULTS FROM REAL WEBSITES.
Everything you learn in this course is something I’ve done to a real-world article that resulted in WINS. Remember this:
Better articles = More money
So what wins am I talking about?
👉 Better efficiency (No bottlenecks)
👉 More time on page
👉 Lower bounce rate
👉 Better rankings
👉 More sales
👉 More commissions
👉 You name it.
It doesn’t matter if you’re an agency, a solo SEO, or an affiliate empire with dozens of dedicated writers for each site – Better content = more money.
Writing great content is my passion. It’s the lifeblood of every website. It’s your brand voice, your cash cow, your vehicle for better rankings, clicks, and commissions.
Is your website bleeding money?
Better content = more money. That means every piece of bad content = less money.
Your website might be losing blood and you don’t even know it. How so?
- An interested buyer clicks to your article and bounces? Congrats, you lost a sale and Google hates you.
- A writer sends you a garbage article and you have to rewrite it yourself? You just paid someone to do work that you’re doing anyway.
- An SEO client sends a blog back? You just hurt your reputation and wasted hours on something that should have been done right the first time.
If you aren’t prepared to produce quality content, just quit now.
But good content is so hard to find…
Let’s face it, good content, the kind of stuff that hooks, compels, and sells readers is rare.
Every SEO or agency struggles to put out halfway decent stuff at a reasonable price. Half the time, they end up with garbage like this:
The Benefits of Air Purifiers
” If you combine the words “air” and “purify”, it’s quite an easy task to see that an air purifier purifies the air”
I kid you not, I saw that on a real website. Someone PAID MONEY for that. That content will DESTROY your business.
Poor content will DESTROY your engagement, conversions, and sales. And it will eventually ruin your reputation. It’s not a matter of IF but WHEN.
I’m only one man. I can’t write for everyone at once. So why not just add my brain to your content department? And you don’t have to cut my skull open! You just watch videos!
That way, you get my entire library of writing knowledge for the price of one article!
Ladies and gentlemen, SEOs and agencies, people all ages – BEHOLD!
Web Copy Masterclass. The first copywriting training course made for SEOs, affiliates, and agencies based on REAL DATA.
A Copywriting Course Designed Specifically for the SEO Industry
Scale Fast WITHOUT Spending More:
Generate extra revenue by awakening the hidden potential within low-converting articles. My copywriting secrets have 3x’d conversions nearly overnight and generated thousands in new sales clients never knew they had. AWAKEN THE SLEEPING GIANT!
As Close to Done-For-You As Possible :
Learn brick-by-brick how to build a bulletproof article from ground up, including my secret swipe files of the highest converting intros, body content, SEO titles, and product sales copy. Just plug and place everything in your own words. Copy me – I don’t care. Even a novice writer can start churning out high-quality content on any topic after a few hours of videos.
Ace Copywriting WITHOUT the Price Tag:
You get my entire ace copywriting blueprint for less than the price of one long article or hour of consultation. It’s like having me next to you in an infinite “pick his brain” session, except you don’t have to put up with my bullshit. Earn more commissions, upgrade your in-house content department, finally earn the respect of your parents – the ceiling is infinite.
Before This Course
⛔ High traffic/low conversions
⛔ Laughably low clicks on affiliate links
⛔ Bounce rate hurting your rankings
⛔ $0,000,000 in commissions
⛔ Efficiency-killing rewrites
⛔ Days spent fighting with absentee writers over spun content
⛔Dissatisfied customers.
.
After This Course
✅ Higher conversions
✅ Readers click on your affiliate links (not the back button)
✅ Readers stay on page, Google loves you
✅ Never send back an article to your writer again
✅ Outsource my process and you have an elite content department churning out pro-level copy HANDS-OFF
✅ Eliminate content bottlenecks forever
.
Blog Growth Engine 4 members. Get my course for $397 FREE
” Learn To Create Amazing content”
Kevin has a unique ability to create amazing content. But what’s truly special is how he is able to break down what he’s done and explain it to others in an actionable manner.
This means that anyone can learn how to create amazing content, even if you normally struggle at writing. – Mark Webster
Now do you see?
There’s so much more to this course than just hearing my succulent, hot-chocolate-with-marshmellows-on-a-winter-night voice.
Imagine, after a few days of videos, you’ll be able to:
✅ Turn all of your low-converting articles into conversion machines, and increase revenue without driving more traffic or increasing rankings
✅ Quickly evaluate all incoming content for fatal flaws and fix them INSTANTLY rather than playing “catch the email” with your writers
✅ Stop wasting precious time coddling writers and rest easy knowing your site is finally in capable hands
✅ Reduce rewrites to nearly 0 and eliminate time-consuming bottlenecks in your agency
✅ Inject 150CCs of engagement juice into all of your supporting content, boosting time on page across your site and getting BETTER RANKINGS
Or how about not outsourcing at all and writing the stuff on your own. Why pay $200 + for an expert article when you just crank it out by yourself by basically copying my swipe files and examples?
A small part of my system that creates high converting copy on demand
3 Must have aspects of web copy that converts
Get all of my data-driven tricks for copy that brings in traffic
Here’s an exclusive sneak peek:
👉 The 3 Keys to Compelling Copy That EVERYONE SCREWS UP: Ever wonder why it’s so hard to produce quality articles consistently? It’s because EVERYONE is doing it wrong. Readers don’t want to be informed. They want these 3 things instead. And I’ve got the data to prove it.
👉 How to Sound Like an Expert (Even If You’re Not): My research module teaches writers how to dig deep into the molten center of the internet’s core and find key information that most others miss. These secrets will make you sound like an expert – the lingo, the personality, the jargon, the hopes, the goals, and deepest seated fears of your audience – you’ll know it all.
👉The Truth Bomb About Intros That Makes Every Writer Say “Wow, You’re RIGHT!”: Your intros ARE NOT FOR INTRODUCING THE TOPIC. They are for hooking the reader and mercilessly chaining them to your article. I’ll show you exactly how to do it plus give you templates of high converting intros to copy. This one mindset shift could boost engagement/conversions on EVERY ARTICLE.
👉 The One Reason Your Affiliate Reviews Aren’t Converting (And What to do Instead): I have a truth bomb for you – nobody cares about your products. At least not when clicking the buy button. They aren’t buying a product, they’re buying a feeling. They’re buying the way they’ll feel in the world your product creates for them. You don’t have to be an expert to do this, you just have to follow my super touchy feely emotion-evoking blueprint.
I know. So cool, right?
But I’m not done yet.
You’ll get to hear my voice for 50+ videos, the principles of good copy, how to research, and how to write intros and the main body plus my copywriting masterclass.
But just because I like you, I’m going to throw in some bonuses that’ll make your life so much easier:
YOURS TOO: 6 VALUABLE BONUSES
Bonus 1: Value $299
My 60 Point Perfect Article Checklist
I’ve broken down high-converting articles into a series of fine data points and simple steps.
Imagine this whole course in a checklist. Now any writer regardless of experience level can have a bird’s eye view of a great article step-by-step.
Check each box, and you’ve just made a killer article!
Bonus 2: Value $229
My Kickass Content Swipe File
Deep within the fiery chasm of Mount Doom is my secret vault of kickass articles. The rare ones that ACTUALLY DO IT RIGHT.
This treasure trove of high-converting, super engaging articles will be yours to steal, covet, copy, and pass off as your own (I’m joking…kind of) 100% FREE.
Use these articles as inspiration for your own kickass articles, and cut your creative burden down as close to 0 as possible.
Bonus 3: Value $149
My Favorite High-Converting Intros
The intro is the most important part of your article. Get it wrong, and you’ll lose the majority of readers to a competitor.
My high-converting intro examples ensure that’ll never happen. Save time and smack your bounce rate straight upside its head with these proven examples. You can write a high-converting intro a minute flat instead of wasting time on a conversion-killing fluff fest.
Bonus 4: Value $199
Killer Product Copy Swipe File
Never write boring, low-converting copy again.
I’m going to gift you samples of product copy from articles that have driven hundreds or even thousands of dollars in affiliate commissions.
These are the kind of reviews SEOs DREAM of having on their money pages.
Bonus 5: Value $97
SEO TITLE SWIPE FILE
My brain must be fried from all the years of writing. Is this an out of body experience?
I feel like I’m not even typing these words right now. Yet another bonus?
This SEO title swipe file ensures your content stands out in the SERP and entices more clicks than surrounding articles.
There is an art and science to high-converting SEO titles, and it goes beyond just saying “updated + year”. This swipe file shows you all the emotions to hit for a title readers can’t help but click! One SEO title even took my client’s article from #3 on the SERP to taking the snippet! I’ll show in this file!
Bonus 6: Value $97
Speed Rewriting Guide
Tired of playing “rewrite this” tag with your writers?
I’ve got the perfect solution.
Instead of wasting days playing tag or rewriting things yourself, just use my speed rewriting guide and turn FLUFFY articles into engaging, informative pieces of content WITHOUT extra help.
Effortlessly turn duds into winners in 20 minutes or less. No more email tag. No more hours waiting. No more shaking your head in disgust reading a clearly copied paragraph. Insta-CRO any article headache free!
You’re getting my coveted swipe files, high-converting intros and product copy,
the checklist, and the speed rewriting guide at no extra charge.
How much is this baby?
WEB COPY MASTERCLASS: $1,999
60 POINT CHECKLIST: $299
CONTENT SWIPE FILE: $229
INTROS SWIPE FILE: $149
PRODUCT SWIPE FILE: $199
SEO TITLE SWIPE FILE: $97
SPEED REWRITING: $97
MY VOICE: PRICELESS
TOTAL VALUE FOR YOU: $3,069
BGE 4 STUDENTS: FREE!
BLOG GROWTH ENGINE 4 STUDENTS GET THIS FREE
What the SEO Community is Saying…
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in. And a lot of our articles were ranking but readers were bouncing.
Now, our writing team AND our editors know exactly how to write content that hooks, so we spend way less time on rewrites AND get more engagement.
Easily the best content course out there.
After 5 years as the sole writer for my own successful sites, I thought I knew article writing pretty well.
Web Copy Masterclass made me look at the process in a completely different way though.
For website owners like myself, articles that don’t convert cost money every day.
It’s not just lost sales or missed affiliate commissions either. If readers are clicking the back button to Google that can hurt your rankings too.
In a short space of time this course has already paid for itself. Many times over in fact with the higher conversions coming from recently rewritten articles.
Kevin really knows his topic and keeps it fun, breaking down the steps into short videos that you can go back to as you need to.
There’s a lot of value in this course for anyone who wants to write more engaging and better converting articles. Highly recommended.
Kevin’s Masterclass has changed the way I teach our team how to write forever. His course is simple, yet so effective.
With Kevin, you will learn everything from writing an intro that hooks to writing engaging content and formatting it correctly
And Kevin delivers this info in chunks that are engaging and easy to understand.
Our writers are excellent writers to begin with, we teach them some SEO theory to ensure their content comes out clean for our customers at SEOButler.com – But Kevin closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
He encompasses every aspect of successful SEO writing beautifully! His energy levels were awesome, and his course was engaging from start to finish.
Whether you’re a part-time blogger, freelance writer, or an agency owner looking to add value to their writers skillset, get Kevin’s course!
Writing for the web isn’t the same thing as plain ol’ writing. You need to be able to hook the reader, maybe sell if you are in the affiliate game AND write in a way that Google likes.
Kevin has mastered this craft and he reveals all of the secrets that make him a high paid content writer.
Just one trick has revolutionized my intros and increased readership. There’s a clarity that comes from completing the course that is priceless. And the bonuses ensure never to ask yourself “How do I start this article?” again.
If you deal with content in any way, this course is a must.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way. Overall, the impact has been fantastic. The writers absolutely loved it.
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